Ask your staff to give you info then give them a tool with unstructured input = recipe for useless data.— Nate Beran (@nateberan) March 31, 2015
That single tweet set my mind off as I thought through what it could all mean.
First I tweeted:
@nateberan Worse than no data.— Bob Martens (@boblmartens) March 31, 2015
Then I ended with:
@nateberan The worst case scenario is using bad data to make decisions.— Bob Martens (@boblmartens) March 31, 2015
With that last tweet I’ll go even farther.
Using bad data (unstructured would be a form of bad data) can be a very bad thing. Many times decision makers will use data as a “get out of thinking” card. It can allow people to pass off the responsibility of thinking through decisions because they can declare “we just went with what the data told us” if things don’t turn out in the end.
In those situations, bad data can kill a business or organization. Don’t rely on data to do the thinking for an organization. It is but a single signal and it can be bad.