Warner Brothers Will Make Netflix, Redbox, Blockbuster Wait Longer for New Movies – Peter Kafka, All Things D
Go ahead and read the article. Basically, Warner Brothers is going to double the wait time for DVD rental distributors in order to try and increase lagging DVD sales.
Can I just go out on a limb here and predict that this isn’t going to work. Actually, it might just decrease DVD sales even more? I’m guessing that increasing the time from 28 days to 56 days might just increase piracy instead of DVD sales.
It baffles me how these companies can keep shooting themselves in the foot and not embrace technology. We’re not even talking about new technology here, we’re talking about DVD rentals!