If this report by MacRumors is true, Apple could be in for a slow downfall.
The retail stores are one of the best tools Apple has in its portfolio right now, and doing ANYTHING to weaken the customer experiences in those stores is going to be bad for the company overall. The fact that people are citing Tim Cook as one of the people behind the push for profits instead of the customers is even more concerning because you have to extrapolate where else Tim might take this same approach in the company.
All this means is that everyone should keep a close eye on Apple for where it is putting its emphasis. Tim Cook has a great thing going right now, but it can easily fall apart if he is not careful.