Self-fulfilling Prophesies

Marco Arment has the following quote on Build and Analyze 60 (this was transcribed by me, so might not be 100% accurate):

I don’t blame them. Because it’s a computer. Because we as an industry … as a computer industry have taught people over the last few decades that computers are incredibly complicated and unreliable.

Dan and Marco were discussing the issues around the iPhone ringer switch and all of the discussions around how it works. This was in response to whether people trust their phones as their alarms in important occasions.

For the record, I do (and so does my wife).

That above quote, though, is the mindset of so many people. What can we do, as an industry, to turn the tide?