This isn’t about Apple, as much, but more about the entire technology industry as a whole. Here areisthe tweet from @gilesgoatboy on Twitter that got my mind churning:
I get and love that Apple is the BMW of computer manufacturers, phones, etc., but I wish there were a Lamborghini thereof as well
Setting aside if you agree that Apple is the BMW of technology, I think the latter part is interesting. What other company is really competing with Apple, or on a different level than Apple in the same categories? We have plenty of “Chevys” and “Nissans”, but where are the unique, high-end brands of computer manufacturers?
I’d go a step further and ask why no one has attempted to try Apple’s model of owning the whole widget. Instead of licensing the OS, they own the OS and the hardware and marry the two together. Yes, software would be an issue (and I’m not trying to downplay that), but if they would base their OS on a flavor of Linux, if could maybe be overcome.
It just seems like everyone besides Apple is attempting to get the table scraps (as far as money) left over and no one is trying to do an end-around Apple and provide some good, high-quality experiences that aren’t a cobbled-together middle-to-low-end piece of hardware.
I can hope.